My week visiting Oxford Internet Institute and speaking about leadership at the Digital Marketing Forum

It’s the end of the week and I feel that my energy is coming back to me after an intense week. On Tuesday I visited the Oxford Internet Institute. I met up with some people and I also had the chance to listen to Michael Corey [] who’s a social scientist at Facebook.

He shared insights about how to measure internet penetration around the world. Facebook’s vision is to ‘connect the world’. To see how well they are connecting people they research: 1) Who knows about the internet 2) Whether they use it 3) How often 4) For what purpose etc. It was a great and more technical lecture. Unfortunately, I can’t share details at the moment as the study is not public yet.

Mark Zuckerberg (Facebook’s founder) says: ‘To be online is a human right.’ I agree with him, why should only the privileged have access to the Web? What are your thoughts?

This week I also spoke about ‘How to be seen as a leader online’ at the Digital Marketing Forum with Richmond Events. It was a great and intense day, I spoke three times.

I was a bit nervous at first as I was speaking to my peers. Many of the people who attended were working in similar positions to me a few years ago when I worked as an ecommerce manager and digital manager.

When I talk about being seen as a leader online I share a philosophy that I subscribe to and that is: ‘I participate, therefore I learn’. When we spend time online we connect and collaborate; a lot of our personal and professional development is done this way now compared with just a few years ago. This is one reason why it’s good for you to be active online. And, to see trends you must be online and follow people who have similar interests to you.

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If you would like to be seen as a leader (not only a leader with a title such as CEO) it’s important to be generous with your ideas and thoughts. I wrote a blog post about thoughtleadership the other week, you can read it here.

One comment that has been made in my how to be seen as a leader online workshops is: ‘But I don’t have time to look after my own online brand when I’m working on my company’s online brand all day.’

This comment turned into a discussion comparing a digital manager with a Michelin starred chef. The argument was that chefs do not cook restaurant quality food at home only at work, and therefore you could say you as a digital marketer should not actively working on your own personal brand either.

I understand the argument and my thoughts are: You are the only person who can take responsibility for developing your own leadership skills and personal brand. If you don’t do it no one else will do it for you. And I know a few chefs and they cook lovely food for themselves and their friends, and they are also very active on Instagram and Twitter showing their food, creations and what they are up to.

Leadership 2.0 means that you curate your online brand and that you share your thoughts and ideas generously with other people using digital tools in a smart way.

I wish you a great day.

Sofie Sandell

PS. If you know anyone who is looking for a speaker or a writer please have me in mind.

Sofie Sandell

Photographer Sandra Donskyte