How many owns a smartphone where you live?

I often read stats from the PEW Institute in the US when I prepare for a talk or workshop. You need numbers to back up your arguments with and I find some of their reports worth reading.

When you talk about how many that are connected to the Internet, you measure if they either have access to it at work, at home, at an Internet cafe or if they use or own a smartphone.

To know about this kind of facts give you a good foundation when you are interpreting what digital connectivity means in the bigger context of work, business, and society.

“In just the past two years, there has been a vast increase in the share of people in many emerging nations surveyed who report owning a smartphone. Despite these rapid changes, richer countries in the survey still report higher levels of smartphone ownership compared with poorer nations. And smartphone rates in advanced economies still have plenty of room to grow.

Overall, a global median of 43% say that they own a cellphone that is a smartphone, which is defined as a cellphone that can access the internet and apps, such as an iPhone or an Android. An additional 45% across the 40 countries say they have a cellphone that is not a smartphone. A median of only 12% among respondents say that they do not own a cellphone of any kind.”

Technology-Report-03-06

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To read the full report go to PEW’s global website.

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