How to crowdsource a message and make it into a video

I’ve just produced a video for JCI UK’s video competition 2012. The theme is I ‘heart’ JCI UK. Please check it out, it might give you some ideas how you can collect thoughts from your community and share the message.

During a meetup/networking event with an ex-colleague I came up with the video idea. I tweeted “Please tell me why you love #JCI.” I got a lot of replies back from my JCI-friends around the world.

In the video I’ve collected over 30 people’s tweets and I have got huge respons online and in social media, over 25 shares from my Facebook home page in 24 hours.


Sofie Sandell is the author of the book ‘Digital Leadership – How Creativity in Business can Propel Your Brand and Boost Your Results’.

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