Sofie says: People are questioning why they do what in their lives often – maybe even every day? This is why your brand message must be true, honest and trustworthy.

We live in a ‘why do we exist bubble’ and many people are feeling lost. Your message about what you do to help people must to fit into people’s life on all levels – physically, mentally, and spiritually. And your message also has to be practical and easy to understand.

Brands often find that they have a ‘connection problem’ and that it’s hard to convince their customers that they should buy anything from them and hang out with them.

To stand out I think you must create an emotional connection with your customers that goes into their minds and spirits, and it must feel as a practical solutions as well.

Got it? Right, show the world that you are creative and digital leader.

‘We are not human beings having a spiritual experience. We are spiritual beings having a human experience.’ Pierre Teilhard de Chardin (a French philosopher and Jesuit priest)

He also said ‘The world is round so that friendship may encircle it.’ Love his quotes