In Digital Leadership: How Creativity in Business Can Propel Your Brand and Boost Your ResultsSofie Sandell details how social media, leadership and creativity work together, and how you can make a bigger impact as a leader in your field by mastering these subjects. It’s about being one step ahead of the current generation, as well as tuning into your customers’ needs. People who master these skills are changing the way their businesses work. They are seen as leaders that others want to follow, and they are attracting more clients.
@Soffi_Propp just read your book on my flight to Stockholm and it was so inspiring it was almost erotic : )
Digital leadership is contingent upon being more up-to-date and aware of how creativity works and how you can improvise with the resources you have available. If you would like to learn more about how you can become the ‘honey pot’ leader in your field that the ‘bees’ are drawn to when they are developing their ideas, then you need to read this book. A person who gives inspiration to others is a leader, and a successful leader is one who is progressive and receptive to new digital ideas and innovations. In this book you will learn:
Why social media and digital media matter
How you as a leader can influence more people by using social media in a smarter way
The language of creativity and the creativity principles
How creativity in business works and why it’s absolutely necessary
New insights into how your creativity works and what makes you creative
How to manage new ideas
SOFIE SANDELL is a trainer and speaker who has a successful track record in coaching organisations on how to expand their digital strategies and utilise the Creativity and Digital Leadership Principles to maximise people’s talents. She lives in London and works with clients around the world. Download a free sample of the book here (in PDF). Buy the book online or on Amazon.
Reviews from Amazon and other websites:
“Sofie captures these concepts with her stories from her own experience. In fact I’d say it’s her art of story telling that really sells some of these ideas.” Susanna Stratton To read the full review go to the blog.
“This excellent book is a fresh Digital Media text which presents concrete ideas and solutions related to engaging and connecting with audiences. I would highly recommend this book.”
“There are books about social media. There are books about creativity. And there are books about leadership. This is the first time I’ve read a book that combines all three ingredients into a tasty mix of theories, tips and techniques. Give it a try.”
“Digital Leadership” is a fantastic resource for anyone trying to grasp the world of digital marketing and innovation. The author uses plain English and real life examples as well as experiencial learning to good effect. As a management consultant who passionately believes in the digital development of leaders, entities and individuals, I can highly recommend this book.”
“Digital Leadership is written in a personal and passionate tone. It’s highly accessible reading, whether you are experienced in the field of social media and creativity or not. The author demonstrates her deep and broad knowledge of – as well as a true passion for – these topics. The content is a good mix of experience, theory, case studies and hands-on advice on how to be more creative both on- and off-line. The book’s subtitle mentions “creativity in business”, but I highly recommend it to anyone interested in personal and organisational development whether in business, government or the community. While being a treasure trove of insight and advice that really inspires you to take action and change, the book is a quick read. This is a good thing, as you will want to re-read “Digital Leadership” often for new ideas or a refill of energy and inspiration.”
“Digital Leadership is a must read for anyone interested in creativity in leadership and digital marketing. It is full of insightful advice, demonstrated by real life examples. This is what makes Digital Leadership a truly practical, common sense and useful guide. I would say it is not just for managers in big business but for anyone applying leadership and digital media in their day to day lives. You can apply Sofie’s tips to your own situation, whether it be your business or simply your own personal brand. Highly recommended.”
“What I like about “Digital Leadership” is its clear style of communication. “Digital Leadership” is designed and indeed very effective to inform and to inspire action. “Digital Leadership” not only brings the reader up-to-date with the digital media, but also shows the importance of embracing and using it effectively. It’s written in a simple and practical language that makes reading it a joyful doddle. It’s also unique in combining creativity, innovation and leadership with the digital tools that bring new opportunities and new dimensions to our day-to-day interactions with our target market. Sofie Sandell has remarkably succeeded to show us how this combination can create better ideas, more effective relationships and faster growth. I highly recommend “Digital Leadership” to those who wish to be creative leaders in whatever they do and would like to use digital opportunities to connect better to their audience, to build up their personal brand and to succeed in the highly competitive and image-sensitive market of our age.”
“I really enjoyed reading this book. Sofie Sandell presents original ideas on how digital media can help leaders stand out as thought leaders. Sofie also challenges the idea that only some people are creative. She shows how we can all be creative and how, as a leader or manager, you can help your team be more creative or manage a team of creatives. We’re all more or less used to the digital world now, and Sofie shows how leaders, companies and individuals can step it up. The book is accessible and easy to read. It is broken up into clear chapters and the core ideas are highlighted throughout the book.”
Listen to Sofie Sandell’s introduction to the book Digital Leadership – short version:
Listen to the longer introduction here if you have more time:
Social Media Q&A
Do you have any questions about life in relation to social media?
Send an email with your question to Sofie Sandell for a chance to get it published here.