I recently stumbled across an email sent out by Deloitte’s CEO, Punit Renjen, in mid-January. If you use too many clichés in your writing, speaking or coaching, people will stop listening. And this is what Punit Renjen did, his email felt like a rubbish-bag full of corporate jargon and clichés.
He says he promises: ‘to deliver an exceptional, and consistent, global talent experience across the Deloitte network.’
It means… nothing really…
Another sentence: ‘In return, I ask that you resolve to live Deloitte’s purpose and join our journey to undisputed leadership.’
Humans don’t live a business’s purpose, sorry no-one does, and no-one should. And there is no undisputed leadership. Leadership and what it means can always, and should always be discussed and alive.
The last sentence: `‘P.S. My New Year’s resolutions include approaching my role with a mindset that “anything positive is possible in our organization” and achieving a bit more work/life balance.’
Does ‘with a mindset that anything positive is possible’, mean that anything that Punit Renjen define as positive is possible? What positive means is very subjective. Positive for whom? When will it be positive, today or in ten years?
That the CEO of one of the largest consultancy firms in the world use language in such a sloppy way is embarrassing – please, give me a shame pillow now!
The FT columnist Lucy Kellaway made the following comment about the Deloitte email: ‘Anyone in possession of even a normal IQ would wonder why they were working there.’
Here is the full message
Let’s swap resolutions: Living our purpose #12
We have said “Hello, 2016!” and now it is time for resolutions. One of my resolutions is to join with member firm leadership to deliver an exceptional, and consistent, global talent experience across the Deloitte network.
This promise is articulated through four key pillars: 1) to help you make an impact, 2) inspire you as professionals, 3) accelerate your ambitions, and 4) connect and celebrate your unique strengths (more on these pillars soon).
To deliver on this promise, Deloitte will invest to set expectations and help develop consistent capabilities within each role level. So no matter where you practice, you have the same exceptional skills as your peers.
In return, I ask that you resolve to live Deloitte’s purpose and join our journey to undisputed leadership. At the World Meeting this past June, participants signed the Deloitte Journey Declaration attesting we would take this journey – together. Since then, I have traveled the world and asked partners and directors to join the journey (over 7,400 of them have already signed). Now it is time for all Deloitte professionals (you) to declare the same commitment, because it will take all of us to achieve our global aspiration!
These resolutions spring from the foundation of what it means to be Deloitte. We will take this journey so that we can proudly declare we have kept our promises to ourselves, to each other, and to all those we serve.
My best, Punit
P.S. My New Year’s resolutions include approaching my role with a mindset that “anything positive is possible in our organization” and achieving a bit more work/life balance.