Category Archives: Trendspotting

What will the world look like in 2016? ‘Sofie’s crystal ball’

The person who knows what the future holds has a lot of power, don’t you agree? But how much can anyone really know? Some people believe what a fortune teller says, and others prefer to read the stars, and some perform mystical rituals so the future will turn out the way they want.

The year has now kicked off and here are some of my predictions.

Sofie Sandell crystal ball
World

The biggest challenge of the year will be about people, immigration, refugees and human rights. Who will take responsibility for who? What does it mean to be a human being in 2016? What borders will matter, and why did we set them up? There is more fear in the world than ever, and there are far too many scared politicians who won’t do much except talk and avoid answering questions.

Isis is spreading its power across the world. Manipulating the human brain is one of their specialities. They are effectively using all communication tools available, and the altruistic dream of shutting down the internet won’t stop them. The issues surrounding different belief systems and values are crash-landing on planet Earth on a regular basis.

The UK may exit the European Union in 2016, and that is going to start a storm in a political tea-cup. About one million opinion columns about the topic will be written and then shared over social media.

A successor to Ban Ki-moon, the new UN Secretary General will be elected. Transparency about who is elected has been poor in the past, will anything change this year? And will the UN consider a women leader? There is not enough open criticism about large institutions like the UN; a lot of decisions are made behind closed doors. Will this change? Probably not! For deeper insights go here.

A year ago who could have guessed that Donald Trump would have the support he has in his presidential campaign? I predict he will have 366 bad hair days in 2016.

A new president will be elected in the US. Is this the most important election of the year? I would say it is.

Women

Last year I spoke at the same event as Robin Zucker, SVP of Marketing at Playboy, and she said that they will stop using pictures of naked women. Why? Because it doesn’t work on social media and is “passé”.

The 2016 Pirelli calendar and Annie Leibovitz made a big statement in the way the women featured were shot. The photographs have a new aesthetic feeling, using humour and history in a way I’ve not seen in any of the calendars before.

Amy Schumer 2016 Pirelli calendar

A few days ago I saw that the American magazine Women’s Health is retiring two expressions, ‘bikini body’ and ‘drop two sizes’.

As consumers, we are overwhelmed by lots of messages in the media every day, and it’s about time that editors-in-chief take responsibility for the way they use language and sexism in media. Unfortunately, thousands of other editors won’t do anything about this. They will mostly think about selling more issues and advertising space.

Marketing and branding

In 2015, we started to use ad-blockers to stop annoying adverts appearing when we surf the web. One trend that will take off in 2016 is more human-friendly ads that we can bear having in our ongoing online feed. Consumers are tired of creepy targeted ads that show us things we’ve already bought.

We are going to spend more time on our mobile devices and for advertising there is a big trend in making vertical videos, you know, those videos that fit a mobile device screen. It’s a format that will exist in conjunction with classic horizontal videos.

When it comes to new content in social media the need is enormous. Without relevant content, you will disappear online and you need to think, plan and action all great ideas that are available to you.

What people really lack is time and clarity, and if you create information and present data in a way that helps people find clarity and save time you do the world a favour.

There will also be more cat videos posted online. The internet cat invasion will not stop until 2050, so please get used to it.

One of the biggest influencers of 2016 will be Mark Zuckerberg. Follow him on Facebook and see what he is doing. We are not going to spend less time online, we are going to spend more, and Facebook will do everything they can to keep us using their application. Some people will be more conscious about their time management skills, staying away from the internet and online world every now and then, but a big number of people will also live with the feeling of constant information fatigue.

Identity, gender and sexuality matter in 2016. Brands and people who fall behind this movement will struggle. Identity theory is a topic that will matter in 2016. Caitlyn Jenner became the symbol for choosing who you truly are in 2015.

Many countries have successfully adopted new laws that embrace love and equality, but there are still plenty of countries that do not support equal marriage rights. The debate will continue in 2016.

In 2016, there are some big sports events that will grab our attention, the Olympics and the UEFA European Championship. All of the brands that are involved will make the most of our digital media enslavement and create fun and engaging content that everyone will share and talk about online. The ability to understand people, content, creativity and technology are a huge advantage. If you don’t have this skill, you will lag behind.

Also in 2016, Volkswagen will be looking for new branding advisors. Luckily, Sepp Blatter, former president of FIFA, is available to do some extra work.

More people will be curious to try out mHealth, where you track your health with the help of your mobile phone. But remember that it’s only proactive and curious people who will give it a try. A big chunk of all humans won’t do anything at all to improve or manage their health in 2016.

Being an honest leader the people around you can trust is for sure the right way to go in 2016. Living in denial is so 1990s.

Have a great day ahead.
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Thank you for reading. If you think your network would like to read the article please share it.

I read every email, comment and tweet that you send me, so please do reach out.

My website is www.sofiesandell.com

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What Is the Connection Between Leadership and Digital Stress?

Last week I was at a ‘meet and share’ lunch event with The Social Media Club Gothenburg in Gothenburg, Sweden, at collaborative workspace Entrepreneurial Hive.

The theme for this lunch was digital stress, a topical subject. Stress-related illnesses cause burn-out and mental illness and stress is one of the main reasons people are off work.

One of the questions we discussed was: How can we create digital health and wellness both in our private life and work life?

The moderator of the event, Niklas Angmyr who’s an expert on digital stress, kicked off the lunch by sharing some ideas and thoughts about a better digital work life.

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He started by telling us that apps and information on the web are designed to encourage us to constantly go and check them out. They are built to get us addicted to information. We form habits around how we work with them and applications such as the web, social media and email are all calling for our attention all the time.

When we carry our digital devices with us it means that we bring our work with us everywhere we go. It’s right there in our pocket or on the table next to us. Our brain and body are never really disconnected from our work life.

If your brain is switched on all the time there is very little room for reflection and relaxing.

Angmyr also mentioned that about a year ago German Minister Andrea Nahles proposed a regulation to reduce workplace stress, which suggested banning employers from contacting workers after hours.

I like the idea of not sending emails in the evening or late at night. And if you work late there must be a solution where you can save your emails as drafts and auto-send them in the morning.

Ideally, digital tools should support us and help us work better together, but unfortunately they often have the opposite effect and cause digital stress.

Is it the organisational structure’s or the individual’s fault?

What causes digital stress is different for everyone. For some people it’s the technical functions of digital technology that stresses them out. For others it’s the enormous, never-ending flow of emails. One person I met at the lunch said: ‘I always hunt for likes and shares, and I want my network to pay attention to what I do. In the long run this is pretty stressful.’

The big question is: Is it the organisational structure’s or our individual responsibility to prevent digital stress? The answer is that it’s a combination of both.

If you are part of a disorganised, under-managed workplace it’s difficult to manage digital stress. You will find yourself constantly swimming against the current, which isn’t sustainable in the long run.

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If an organisation uses too many information and communications technology (ICT) systems this will cause issues when you try to get them to work together.

The more digital ingredients you add to the menu the more confused the dinner guests around the table will feel. Two common symptoms of digital technology overload are slow computers that take ages to start up and people not knowing how to use the different systems.

Bad meeting cultures

An acquaintance showed me his work diary last week. It was more or less fully packed with meetings from 09.30 to 17.00 every day. He didn’t have much time for reflection. He also admitted: ‘I never pay attention in all these meetings, I only listen at the end when we make the decisions.‘ I wonder how many people are actually in the mood for discussion and conscious listening when attending work meetings all day long.

A bad meeting culture is one of the many signs that an organisation needs to organise its knowledge exchange in a better way.

We manage large amounts of information every day and if you have better control over where it comes from you are going to be better at preventing digital stress.

Well-performed digital collaboration creates a more attractive workplace. And an organisation that handles knowledge well will also improve its employer branding.

Current knowledge issue: Knowledge is saved in email inboxes instead of in a collaborative space where everyone can access it.

Causes digital stress

  • Meaningless and too many key performance indicators (KPIs)
  • Strict rules
  • Too many meetings
  • Poor leadership and management
  • People keeping information to themselves

Prevents digital stress

  • Collaboration and openness
  • Well-managed meetings
  • Thoughtful branding and vision for the work you do
  • A continuous feedback system
  • Trust

Conclusion
An organisation with disorganised leaders and poor managers who don’t care enough to set up a structure that works will create digital stress and an anti-human workplace.

Leaders and managers who care about the flow of knowledge and structure will be much more successful and will prevent digital stress.

Some tips that I jotted down after listening to the group discussions at the Social Media Club Gothenburg

  • Switch off the sound on your devices. Even if it doesn’t disturb you it will disturb other people around you.
  • Write better emails and avoid cc-ing too many people.
  • Be mindful of the position of your desk so you won’t sit awkwardly for too long and suffer back and neck issues.
  • Have breaks on a regular basis when you are working. This is very important if you are passionate about your work! One participant told us about her dog that used to remind her to take regular breaks away from the computer.
  • Some people found list tools such as Todoist.com useful.
  • Learn about information flow in your organisation.
  • Have regular ICT 1-2-1 sessions where people can go and ask ICT-related questions. People are much more effective when they know how to manage their own devices.
  • Get better at organising meetings and skip all unnecessary meetings. One company I heard of isn’t allowing anyone to bring smartphones, tablets or laptops into meetings and as a result people pay attention when they are there.

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The Social Media Club Gothenburg is run by Maria Gustafsson och Lotta Gergils-Aston, both well-known networkers and collaborators, and has hosted monthly lunches since 2009. We were about 50 people at the lunch sitting around six round tables. After lunch every group shared their discussion on stage. The motto of the SMC is: If you get it, share it.

Link to Social Media Club Gothenburg

Hashtag #smcgbg

Photos Sina Farat and Fotolia alphaspirit.

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9 trends in social media 2014

1) More and more businesses are getting better at experimenting with digital and social media, just look at the FTSE 500 or any big brands for inspiration. Many brands are also starting to understand how their followers react to different messages on social media – they understand their audience – and this will lead to better engagement.

2) Social media is a huge element in business. If you wish to communicate with your stakeholders you need to use social media well. To not use social media is almost as bad as not having a phone number and address. We must be able to communicate with businesses, organisations and people.

3) Using social media for sharing knowledge is already big, but this will take off even more. People who are great community managers and have facilitation skills are in high demand.

4) Collaboration and quick and easy knowledge sharing will grow in organisations. We are learning how to use the social tools to facilitate conversations and problems solving online. Online learning is moving onto mobile devices. We feel a bit stuck doing online training in front of a computer. Apps and mobile friendly websites where you can do online learning on the go will grow.

5) Businesses are getting better at replicating digital projects – this will save them a lot of time and investments. We want to be able to use the digital platforms again and again.

6) New apps will continue to be invented for all kinds of purposes. The apps that are difficult to use will be deleted the minute after they are downloaded. Apps that employ great design that respects users will be the winners.

7) Private messaging Apps such as WhatsApp and WeChat are important. After I visited China and started to use WeChat I understood how big this platform will become. If you are a brand marketer you should get into this area and start using private messaging apps in your marketing mix. There are also opportunities to integrate your online shop into apps such as WeChat which may be worth exploring.

8) The popularity of short-form videos will grow and we will see them used as part of all major online campaigns. Start looking at Instagram for inspiration. What we learned from the Ice Bucket Challenge was that more or less anyone can create a video. I also think that Facebook will launch a video platform. It would make sense from a user perspective to have a video platform available for use on Facebook.

9) Some people are going to fully embrace wearable technology. We are going to see glasses, watches, bracelets and maybe even belts and handbags that are connected devices. Whether this will be good or bad I don’t know, but we are going to start seeing them in use.

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Digital leaders as catalysts for creativity

Here is an interview with me from the Web Managers Group blog. I thought I should share it here with you as as well.

Sofie Sandell’s book Digital Leadership was published in September 2013 and centres on leadership, creativity and social media. I caught up with her to explore some of the themes in the book further…

Reading the book, it was refreshing to discover your emphasis on the digital leader’s responsibility for establishing the conditions for creativity and innovation to flourish. What made you decide to write it, and to give it this focus?

I’ve worked on digital marketing and e-commerce in large organisations in the past and I learned that you have to be innovative, brave and daring enough to take risks when you introduce new digital ideas. Many people fear new technology and that can stop development and bring an entire organisation to a standstill.

I’ve been interested in leadership and creativity for years. I started writing about these topics in a blog four years ago, mainly to demonstrate credibility when I was pitching a new TV programme to the BBC and Channel 4 in the UK. I wrote about the leadership challenge and how to manage creativity, and I also shared some of my own experiences of working on digital projects.

Consumers are becoming increasingly demanding (maybe you’ve noticed that yourself!) and to keep your clients happy you need to explore new techniques and new ways to connect. When you discover new ways to do business you will most likely use digital tools, for example, to establish new ways of trading, new ways of managing customer service and even in the creation of new products.

Businesses that do well even in a recession are often ahead of the game, use technology well and show the way forward for others. These businesses are not waiting on anyone else or to learn from, they don’t want to copy ‘best practice’ before they take action. They make mistakes, learn from them and then move on to the next project.

At the start of the book you talk about digital leaders as catalysts for unlocking and fostering creativity by taking new routes.

You stress that this means breaking from old patterns and routines, and allowing for mistakes and improvisation along the way. Why does creativity thrive best under these conditions?

An organisation that manages innovation well also knows how creativity works. I believe that we lose a lot of our natural creativity during our school years. After being told to do things in a certain way in school we don’t dare to explore things anymore. We try our best to fit in and to not stick out.

When you break a pattern or try out something new you stick out, and you might find yourself in an uncomfortable situation. If your team and environment supports you, you are more likely to be successful, but if they make fun of you and turn you down you might stop trying.

The ability to be creative is dependent on good communication with your team and shared values and beliefs that will drive you forward, as well as leadership that will quickly forgive you if you mess things up.

I interviewed a Swedish creativity expert named PA Ståhlberg and he said: “If you want real creativity, you have to goof!” You might be uncomfortable making mistakes, but his recipe for success calls for at least three mistakes per month.

You can read my interview with PA Ståhlberg here.

You highlight the reality that team creativity can be tricky, but acknowledge this is the type of creative context most people work within. What’s the core tactic by which we can learn how to improve ourselves and foster team creativity within the parameters of the system(s) surrounding us?

I believe it starts within us. Discover what makes you creative and what stops you from being creative. If you feel that you are not very good at being creative I have good news for you. You can learn how creativity works.

When you work in a team one thing that really matters in regards to how creative you feel and dare to be is language. When someone is suggesting an improvement or a new idea, take the time and listen to what your colleague has to say and encourage them to tell you more. Sometimes we are so busy that the way we communicate with others stops all kinds of flow and creativity and we won’t even spend two minutes listening to our colleagues. If this happens often you will soon see the results: bureaucratic inertia.

Equally, we often evaluate an idea when the idea is too small and weak to survive criticism. I’ve made this mistake many times and presented a new idea to the kind of people who think that gold medals are awarded for being the most critical person in a business. When you have a new idea or project you need to give it time to grow stronger and you need to share it with people who will give good input. Then, when it’s well-equipped for scrutiny, you can share it with the people who don’t know how to nurture ideas.

I believe that all organisations and people benefit from collaboration, internally and externally. One way of helping creativity to flow is to form great relationships with the people around you. Then when you have a challenge you have more people to ask for help and they will be likely to help you out.

A remark that felt timely from the book was “creative leaders dare to improvise with the resources they have available.” You follow this by saying: “There’s no need to bring in external consultants to deliver a long report about what should be done just because no-one on the team dares to say it. They trust that the people in their team and organisation will find a solution to the problems they face.”

How can a digital leader or manager dispense with the “objectivity space” (my term) or neutral perspective consultants can provide? If doubt persists among more senior staff about internally generated solutions, isn’t inviting in consultants sometimes the way out of Catch 22 situations?

Yes, it can work to bring in someone from the outside to point out what should be done and it may well be necessary to do that in an organisation under certain circumstances. If something is totally messed up and there is no trust in the leadership this might be the only way forward. Also, if there is a lack of knowledge in a particular area, organisations may wish to use external resources.

In organisations with weak leadership I’ve seen situations where businesses choose to listen to an outsider just because they never listen to each other. This is a structural leadership problem that can be solved by better communication.

If people are afraid of sharing their ideas or never suggest anything because, for example, they find that their manager is always too busy to listen to them, then most people will avoid speaking up. This is, of course, not ideal and the change has to come from the leaders and the managers. It might also be an awareness problem – that is, the leadership have forgotten how to listen.

It’s clear from the book that Pixar Studios is a creative ecosystem you’re inspired by: a place where creativity is practiced as being about solving problems along the way and where all the concepts are conceived and developed in-house.

What key management and cultural factors at play in Pixar enable this?

Pixar have a strong belief that every individual’s contribution is valuable. Computer animation is complex and every opportunity to make a process easier saves a lot of time and resources and for that reason they encourage everyone to share new ideas and better practices.

I often see in my creativity workshops that when people feel that their view matters they will share their more inspired ideas. When they feel that their voice doesn’t count they will remain silent.

I also know people who have worked with Pixar and they were impressed by the way the company managed knowledge between people and projects. When you share knowledge and keep an environment open for new ideas people become more creative.

On Pixar’s website you will find ”Life at Pixar” defined as: ”Unique ideas. Compelling stories. Visual artistry. Cutting-edge technology.” These phrases are a great expression of what the company believes in.

To be able to create unique ideas and compelling stories you have to fight complacency. The day you are “happy” and there are no more improvements to be made is the day you move backwards one step at a time.

I also believe that Pixar’s partnership with Disney has been a key driver of their success. When organisations work together magic can happen, in this case movies such as ‘Toy Story’ and ‘Finding Nemo’.

The alchemy at Pixar that emerges from your portrait of them seems to follow from certain working practices they have baked-in: “When they start what seems like an impossible project, the team trusts that there is a solution just around the corner. This trust creates a vibrant environment and fantastic movies.”

Tell us a few of the steps they take to ensure this which could usefully translate to other organisations.

Pixar trust that a solution to complex problems exists. Team members also believe that they can figure this solution out if they are stuck with a problem. Often when you are totally stuck with a technical problem the best you can do is to move away from the problem for a while, go for walk or leave it overnight, and then your brain will work on it and make some new connections when you are thinking of something else. The next time you look at the problem you see the solution.

When we relax we create new patterns in our brain and that helps us to think more creatively. This works for all kind of problems, in all kinds of organisations and all over the world. The other day I heard that Einstein often spent time relaxing in his rocking-chair. When sitting there almost falling asleep he came up with many of his ideas. To relax and daydream works wonders for your creativity.

At Pixar they are always learning and improving their knowledge at all levels: at an individual level, team level and organisational level. They know that you can learn from every person in an organisation and an experienced team member can learn from a newer member of the team. Remove the hierarchy and you get better knowledge management.

Organisations such as Pixar use feedback in a smart way. They train their employees to give feedback often and in a friendly manner so that people will get used to it and won’t get upset when someone suggests that they do something differently. One technique they use is to get employees to show what they have been working on every day using a central computer system. This way no one hides work from team members. The next morning all teams gather for a short run-through of the project with the supervising animator and the film’s director. When feedback is received daily it becomes less threatening.

Another technique they use is feedback meetings. The idea here is to challenge work and make it better. These meetings are short and intense and people give detailed feedback. This can be a high pressure environment but everyone knows the purpose of these meetings and wants to know how they can improve their work.

The core transferable lesson here is the less you lead with your ego the better. Ego is also known as pride, vanity or “the stubborn shell” you sometimes protect yourself with. Your ego is the invisible chain that keeps you away from what’s possible. Be more open to suggestions and ideas and you will also have more fun when you work.

Sofie Sandell is an international speaker, trainer and author and also lectures four courses in digital marketing at INSEEC University in London. You can find out more at www.sofiesandell.com and connect with her on Twitter @Soffi_Propp

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Eric Schmidt’s 2014 Predictions About Digital and Social Media

Former CEO of Google Eric Schmidt talks about the future of digital and trends for 2014.

Google Inc. (GOOG) Executive Chairman Eric Schmidt said missing the rise of social media was the biggest mistake he made at the world’s largest search-engine operator.

“In our defense, we were busy working on many other things but we should have been in that area and I take responsibility for that,” he said in an interview on Bloomberg Television yesterday.

Schmidt led Google as chief executive officer from 2001 until 2011 when he became executive chairman, during which time the Mountain View, California-based company went public and became a go-to site for search and advertising. Yet Google initially paid little attention to Facebook Inc. (FB), which started in 2004 and has since become the world’s biggest social network with more than 1 billion members who use the service to connect and share interactions with friends.

Read more here

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Eric Schmidt about 2014 digital trends

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The future of digital media? You had better look back five years

During Social Media Week 2012 in London, I attended a panel discussion where the future of social media was to be debated. I was intrigued by this topic and thought to myself: “Yes, they are going to give me some answers”.

I left feeling rather disappointed. There were five social media experts on the panel and they did not give us any idea about what the future looks like in social media. I was expecting a fiery debate about what will happen in the next five years but, instead, we got sage philosophical answers to our questions.

Can you look into the future?

I believe that this lack of foresight may be a general phenomenon as it is very hard to distinguish what digital media is going to look like even one year down the road. Most of us who have been to a job interview have been asked the question: “Where do you see yourself in five years?” As you know, it is impossible to say what things are going to be like five years into your future.

You make up an answer and reply: “I see myself as a positive contributor to the success of this company”. (They will love that answer for sure.)

The same happens when you ask a digital media expert what the digital world will look like in five years’ time. They can’t tell you. But one thing is for sure, there will be amazing developments even if we can’t say exactly what these will be or where or how they will come into being. I can guess that new social networks will be born, that we will live in increasingly digitalised homes and that we will be even more reliant on our smartphones.

Sofie says: Digital leaders keep up-to-date with what’s going on in the digital world. They won’t tell you that they know what will happen in the next five years, because they can only guess.   

Looking backwards

When I’m teaching and discussing social media and digital media I used to ask my students what will happen in the future. It’s very hard to get the conversation going so I’ve taken a different approach.

I do an exercise that is about looking backwards, looking at how you used digital media five years ago and how that has changed.

Some of the questions I ask are

“Did you have a smartphone five years ago?” Often, only one or two people in the audience had a smartphone five years ago whereas today 95% of the people I meet have a smartphone.

Another question I ask people is: “How did you listen to music five years ago?” Lots of people used to listen to online music illegally. Things are different today as there are so many opportunities to subscribe to a wide variety of music services online, free or paid for.

Another big development in digital media has been online reviews. I ask my audience: “Did you use to read a review before you booked a restaurant or hotel five years ago?”

Today, we are unlikely to book a new restaurant or hotel without reading a review about it online first. If the reviews and testimonials are good, then we pick it. We make more of our consumer choices based on online reviews using social media.

We also read about businesses and people online. A good testimonial on a social media profile gives a person much more credibility and you get a great first impression of them.

Another question I ask is: “What kind of browser did you use when you were surfing the internet five years ago?” Most only used Internet Explorer.

Today, you have both Google Chrome and Firefox. Both of these browsers allow you to add several extensions and plugins. It has made life a lot easier for us and there are lots of funky things you can do. This didn’t exist five years ago.

Online networking

One central aspects of what has changed in the last five years is that most people were not a member of Facebook, LinkedIn and Twitter. They might have been a member of one online network back then, but now more people are on all three of these networks, plus other online networks as well.

Online videos

How we use online videos has significantly changed our online behaviour. YouTube was set up in 2006. It was then quickly bought by Google, and Google has developed it into an amazing source of information.

I personally almost never watched online videos five years ago, but today I watch 20 videos on YouTube per week. Five years ago, internet speed was not very fast and the video content was not that exciting either. Now, as it has improved remarkably, we are spending more time there.

In 2012, we watched four billion videos per day on average. 4G mobile technologies are being introduced to more and more countries. I can assure you that in the next year, when more people have smartphones with 4G, they are going to watch many more online videos on their phones. The faster 4G network will improve the user experience.

Summary

When we look into the future and try to figure out what is going to happen five years from now, we can learn a lot by looking backwards.

We are experts in our own history. Look at your life. Think about what you did with social media five years ago. How did you use the internet and digital tools? When you examine your own digital world you will better understand how quickly it will change in the future.

We are living in a world full of opportunities and entrepreneurs are going to explore and expand what’s possible.

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Sofie Sandell is the author of the book ‘Digital Leadership – Dare to be creative, it’s easier than you think’, to be published soon.

You can download Sofie Sandell’s tips on how to become a leader online and we will let you know when the book is out. Just sign up to Sofie’s newsletter here: http://eepurl.com/oSjz1

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Some interesting facts that I picked up at the Television festival at BAFTA in London

  • It’s expected that 12 billion devices (such as mobile phones, PCs and iPads) will have access to 500 billion hours of video/TV content 2015.
  • 35 hours of content is uploaded to YouTube every minute. And a lot of the content is great! So they are a serious contender to other content providers.
  • 70 % of all online videos are using the format H.264, a format that is driven by Apple and iPhone.
  • The next 20 years we’ll see more changes in the world than the world has seen in the past 20 years… Whoops, we better be prepared!
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Geeky things I learned today

I went to a very interesting seminar today about the social web and mobile marketing.

  • Did you know that there are 4,6 billion mobile phones out there in the world.
  • India has 15 million new mobile subscribers every month… and China only 8 million.
  • That there are 156 new post on Wikipedia per minute.
  • If you are lack of friends at Facebook there is a service where you can “buy” 250 friends (or more) quite cheaply…
  • Content in king. Context is queen. And together they deliver the best experience to your customer.
  • When it comes to opinions about different brands 78% trusts their friends and peers. So customer testimonials are important!

If you need more information about web stuff let me know! I am happy to help.

 

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Social Media Q&A

Do you have any questions about life in relation to social media?

Send an email with your question to Sofie Sandell for a chance to get it published here.
Email: sofie@sofiesandell.com

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12 practical tips for how to use social media to build your reputation and share your key messages

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Digital Leadership with Sofie Sandell