The Blog

Digital Storytelling and the Creativity Behind It

One way to stand out on the very busy web is to master digital storytelling. Why? Because since the first time human beings were able to speak to each other we have shared stories and experiences and have chatted about all kinds of random things. Digital storytelling is the fusion of stories and digital technology.

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Wisdom and Knowledge, Which Should You Aim For?

Last week I was discussing wisdom and knowledge and which you should aim for with Filipe Carrera and Peter Milligan in a Google Hangout which we broadcast live online. I found the topic extra appealing since my name, Sofie, means wisdom. I love it when people tell me that my name means wisdom, something that happened

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Digital Stress and Opening Up for a Discussion About It

In the last week I’ve been to a number of meetings about digital stress and how to prevent it from happening in the first place. Sounds easy, right? I’ve been talking to several people about what digital stress means to them and have received different answers. A tech-focused London entrepreneur said it has nothing to

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What Is the Connection Between Leadership and Digital Stress?

Last week I was at a ‘meet and share’ lunch event with The Social Media Club Gothenburg in Gothenburg, Sweden, at collaborative workspace Entrepreneurial Hive. The theme for this lunch was digital stress, a topical subject. Stress-related illnesses cause burn-out and mental illness and stress is one of the main reasons people are off work.

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International marketing trend spotting in Sweden

Last week I spent four days at Dialogkonferansen, an international marketing conference in beautiful Strömstad, Sweden. Probably one of the biggest marketing conferences in Scandinavia. We had typical Swedish summer weather with both sunshine and heavy rain.  On Monday I delivered my talk ‘Digital Leadership’ and shared some facts, stats and ideas about leadership in

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Twitter's branding dilemma - a letter to Twitter's new CEO Jack Dorsey

Twitter's branding dilemma - a letter to Twitter's new CEO Jack Dorsey

Dear Jack, I’ve been following the debate about Twitter’s future with great interest lately, and [...]

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  • I've been thinking about this for a while and I ofter see it happen in different groups. 
When you are presenting a new idea for a group of people and everyone agrees, what does it mean then? 
Probably that it's something that everyone is comfortable listening to and it isn't pushing anyone out of their comfort-zone? 
At least a few people should feel that it's not possible to do, then it's a sign of a big and brave idea. 
Many organisations say that they want creative ideas, but when it comes to reality many managers and leaders only want a 'certain kind' of idea that fits their pictures of the history and future. 
What do you reckon? How should you feel when you are exposed for a new idea? 
#MondayMorning #LeadershipReflection #leadership #creativity #ideas #future #history #myworld #myway
  • Love this catosophistic view of life. #cats #life #flexible
  • Yes, your heart talks out loud. Listen well 😀 #heart #mind #body
  • At the JCI UK's annual dinner this weekend. Nice party 👍
  • I spent a few hours at Apps World in Lindon today. Interesting event for sure. Listened to Martha Lane Fox and Sue Black discussing the future of digital and equality issues, big problems to work on. 
The CEO of Uber in the UK told us about what they have in be pipeline, they are planning to take over the world. 
Then in the afternoon I was part of a panel discussing social media and mobile. Big topic that will be bigger in the future. Nice people and good moderator.
  • Black and white selfie before the gym tonight. Have a great evening everyone. #selfie #gym #preparation #energy