I share one of my tips in this post together with lots of other social media experts. Read the post here

I shared some thoughts about how to handle trolls and trolling attacks if you are a brand or organisation. Read the full article in Fast Company.    

I watched the documentary Tony Robbins: I’m not your guru yesterday. For those of you who’ve not heard of Tony Robbins before, he is a self-help guru who has hosted personal development seminars around the world for about 25 years. Thousands of people attend his events every year, and he’s probably the most famous motivational

The 5 Worst Social Media Practices Brands Should Avoid In social media, as in humor, timing is everything. Experts weighed in on the best time NOT to post that pic or tweet. DON’T FORGET TO SUPPORT YOUR CRITICS No brand likes to be criticized on social media, but one thing brands should never do is

I was recently asked what topics I speak about, and I thought the best way to answer was to give some context and explain why I started my journey as a professional speaker. If you don’t have time to read the full post, the short summary is that my speaking topics tend to be on

Dear Sofie, I need your help. I work as the digital director in a large global organisation. As with everywhere that has a global presence there is a lot to work on and coordinate. I’ve been in my job now for two years. I know lots of people and through my network it’s easy to

The first time I heard about wearable digital devices was when I was taking a short course in textile management in Sweden in 2003. We were shown a glove prototype from Hestra, a Swedish brand, where you could have your hands-free to your mobile phone inside the glove and talk straight into the glove. Instead

Ericsson, the Swedish telecom company, has sacked their CEO Hans Vestberg. I feel quite close to Ericsson as a brand and I’ve been following them from a distance for years. In 2008 a friend of mine took voluntary redundancy from Ericsson, which the company allowed everyone over 35 to do. She got something like two

Social media gives us the ability to instantly share what we are experiencing. We have all become broadcasters. We can live tweet, stream live videos and we can create live stories and share them on Snapchat. Yesterday I was made aware that Playboy model Dani Mathers had shared a photo of a woman getting dressed

It would be awesome if there were a methodology and blueprint for perfect timing when it comes to sending out newsletters and publishing blog posts. I wish there was an easy answer to this question, but the answer is ‘it depends’. I find it hard to believe statements such as: ‘If you send out your