Is it time for an independent audit of all social media networks that sell clicks, likes, impressions and reach?
- By Sofie Sandell -
I wrote this post below one year ago, and a few days ago I read that Procter & Gamble, one of the biggest advertisers in the US, are criticising the lack of transparency by all online ad platforms such as Facebook and YouTube. One year ago I asked the question: do we really get what we