The Blog

Q&A: Shall I still do Facebook marketing?

I got a question about Facebook marketing and if it still works? Q: “Spending money to promote your page on facebook. Don’t bother. I have been thinking for a while now that Facebook for business is useless. Any thoughts Sofie Sandell”. The person asking the question referred to this video: A: My answer is that

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Facebook security tips

Problem: one of the most common attempts to fraud on Facebook is when someone 
is cloning your profile and pretends to be you – so there are two identical profiles. The new cloned account sends an invite to your friends. This happened to one of my friends last week and we were many in her

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Some things to do in the next week

Work on my posture = do more pilates. Meet up with people who I met in Greece at Atsitsa. Watch a live recording of Skavlan = Swedish/Norwegian TV programme at ITV studios. Have a meeting with a professor, or I think she is that at least and talk about future collaboration. Go to a conference

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9 behaviours that leaders we admire have in common

I often ask people to describe the behaviour of great leaders. And I don’t mean famous leaders; I mean leaders that people have been close to in their life – at work or in any similar situation. I’ve asked people about leadership behaviours for years and the answers I’ve received have been the same in

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9 trends in social media 2014

1) More and more businesses are getting better at experimenting with digital and social media, just look at the FTSE 500 or any big brands for inspiration. Many brands are also starting to understand how their followers react to different messages on social media – they understand their audience – and this will lead to

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Finding your voice on social media

We all have a voice and ideas that are worth expressing. In social media we have hundreds of opportunities to do so and share our knowledge and develop our wisdom with others. List of your language My first tip to you is to learn more about language and how you can use it to express

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Conflicts, talents and welcoming new ideas

A few weeks ago I went to meet up with an old friend who lives in Sweden. We’ve known each other for over 15 years and have supported each other in good and bad times. I no longer live in my home country of Sweden so my visits to see some of my friends are

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Q&A: Shall I still do Facebook marketing?

Q&A: Shall I still do Facebook marketing?

I got a question about Facebook marketing and if it still works? Q: "Spending money to promote yo[...]
Is it ethical to attend, sponsor or arrange conferences with only male keynote speakers?

Is it ethical to attend, sponsor or arrange conferences with only male keynote speakers?

A few days ago I had a chat with a conference organiser about gender equality at the event he was or[...]
40 ways to use Twitter and finding your voice on social media

40 ways to use Twitter and finding your voice on social media

I’ve been using Twitter since January 2009. The day I started to use it was the snowiest day of my L[...]

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My next online course 'Tweet like a Pro' starts 27 Oct - 7 Nov. Check it out and join the community and you will be encouraged and have fun while exploring #twitter #twittercourse #onlinelearning #community #digitalleadership #marketing #digitalmarketing
Alvin Law drum final of his speech at yesterday. Great musician and speaker.
Skavlan live today in London. Swedish TV when it's best. Love great and inspiring stories. #skavlan #tv #London #sweden
Congratulations to my friend Fiona, now a Brit 😉👌🇬🇧 Lots of fun to have been at the ceremony at Wandsworth town hall. #celebrate #beingbritish #London
Foot and grounding therapy in Greece last week. We lived next to a beach called the dead-goat beach 😁 appropriate name for a beach right. Lovely energy and a lot of love in the air ❤️ #skyros #love #beach #writing #poems
Airport selfie, on my way to London from Athens. A bit blonder. A bit wiser. And in need to a brain dump with all things I've learned at my creative writing course at Skyros. #skyros #greece #writing #creativity #blessing #loveit
Bridges - new poem. #poem #leadership #digitalleadership #bridges
Arabic singing outside a Sikh temple in Birmingham. #blessing #religion #freedom #yourvoicematter #thankyou #iarf
Love the #Proms! #classicmusic #london
I used to LOVE my Game Boy. We had a fun time the other day at The Digital Revolution exhibition at the Barbican in London. #digital #technology #memories #past #future #digitalleadership #leadership #change #fun
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